Attracting and Keeping Good Employees

In our last blog, we examined several trends you should be aware of that are influencing the workplace in 2021. We have passed the halfway point in the year, and companies are gearing up for the fall and holiday season. Still, many businesses are having trouble finding workers. This is partly because some potential employees can make more money from federal and state unemployment benefits than from returning to work. In fact, in April, four million Americans quit their jobs, which was a 20-year record. Many of those workers were in the retail sector, which is presently in the throughs of a massive labor shortage. According to The Labor Department, some workers reevaluated their job options during the Covid pandemic, and many quit for better opportunities. [1]

Given this trend, smart business owners and company executives are sweetening the pot in attracting workers by offering better workplace environments and benefits. Among these is more emphasis on a work-life balance, which employees today value as a perk that positively impacts their well-being. A recent CNBC poll revealed that nearly seven in ten employees said they were experiencing burnout, even though many worked remotely through the pandemic.[2]

In response, many businesses are rushing to implement strategies for flexible work schedules, compressed workweeks, and onsite amenities as a lure to reel in top talent and boost retention rates. As an employer, the bottom line for you is that long-term job security and an attractive salary alone won’t help you retain top talents, but more flexible work schedules will.

Coupled with a flexible work schedule, more and more companies are investing in perks such as onsite fitness centers, cafeterias, and childcare. Another newer trend is providing natural light to the workplace. According to one study, 70% of employees believe access to natural light improves their work performance and overall well-being.[3] Because the workplace environment directly impacts employees’ mental well-being and physical health, such an environment will lead to overall improved business results.

In the area of communication, businesses have come a long way. Older workers remember the days without email and cellphones. However, technology has given birth to many innovations such as instant messaging, chat apps, video conferencing, and social media that have revolutionized business communication for the better.

However, all new technology comes with potential challenges. For example, while video conferencing positively influences employee engagement, it can also put workers under immense pressure to answer video calls. In addition, some technology, such as email, can lead to communication overload, with overflowing inboxes containing numerous threads of unending conversations. The bottom line is that business communication tools are beneficial only when used correctly.

As we round the corner in 2021, are you, as a business owner, manager, or corporate CEO, looking for ways to attract and retain the best workers? Doing so is vital as you plan your strategies for the fall and holiday season. What can you do today to attract the best and brightest, improve your staff morale and fill your job openings?